Earlier in 2025, Meghan Markle officially launched her lifestyle brand, As Ever—a beautifully curated venture that marries food, home, and thoughtful living. While rooted in personal traditions like canning and entertaining, the brand has evolved into a full-fledged line, including pantry staples, teas, and even a rosé wine. Let’s explore how As Ever developed, its upcoming releases, and what makes it deeply resonant for fans.
From “American Riviera Orchard” to As Ever
Meghan initially revealed her project under the name American Riviera Orchard in early 2024—reflecting her Santa Barbara roots. Trademark hurdles and brand reach prompted a rebrand. In February 2025, she introduced As Ever, a name with broader emotional resonance. The launch featured a heartfelt Instagram video alongside her daughter, demonstrating the brand’s personal authenticity.
Signature Products: Everyday Elegance
- Pantry Essentials (April 2025): Raspberry jam, herbal teas, crepe mix, shortbread cookie mix, flower sprinkles, and wildflower honey. The launch sold out in hours.
- 2024 Napa Valley Rosé: Seasonal summer drop blending lifestyle meaning with indulgence.
- Expansion Plans: The brand is expected to branch into new categories under the renewed Netflix first-look deal.
What Sets As Ever Apart
- Authentic Roots: Built on personal stories, like jam-making from Meghan’s own garden or crepes inspired by backpacking in France.
- Thoughtful Aesthetic: Combining homemade warmth with refined visuals—a mix of heritage and modern elegance.
- Brand Resilience: Overcoming early naming concerns and trademark issues, symbolizing adaptability and dedication.
Behind-the-Scenes and Strategic Moves
Launching a brand isn’t always smooth. Meghan encountered setbacks—from early naming concerns to online skepticism. Yet despite criticism, the brand’s execution reflects her perseverance. Leveraging the Netflix partnership allowed content synergy and product storytelling.
Fan Engagement & Future Expectations
- Instagram Presence: The @aseverofficial account quickly amassed over 600K followers.
- Podcast Tie-in: Confessions of a Female Founder shares Meghan’s brand-building journey and entrepreneurship insights.
- What’s Next: Seasonal drops, new lifestyle categories, and possibly international availability if demand increases.
Conclusion
With As Ever, Meghan Markle has made a statement—not just about products, but about how personal passion can translate into shared experiences. From elegant pantry staples to heartfelt design and strategic brand vision, As Ever is more than a collection—it’s an expression of meaningful living.
What would you love Meghan to release next? A candle, a cookbook, or homeware? Tell us below, share with fellow fans, and explore the As Ever lifestyle together!
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